Sixty-five  per cent of ME businesses are ready for digitisation and smooth implementation of technology; read for more insights from Sprinklr and Martechvibe’s State of Customer Service in The Middle East Report.

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the launch of its State of Customer Service in the Middle East report in collaboration with Martechvibe. The report reveals that within Middle Eastern organisations (across the UAE, KSA and Qatar), there is a trend of building multiple service solutions to tackle specific challenges within the customer experience framework.

The ambition of customer service is no more to simply find a resolution in the case of poor experiences. The new role of customer service within the enterprise needs new tools and a fresh approach. This report tracks this shift from being reactive to being proactive.